L’Oréal wants Mugler and Azzaro to boost its fragrance business

Two brands will boost the growth of its fragrance business: L’Oréal announced on Tuesday that it has entered into exclusive negotiations with Clarins to buy the Mugler and Azzaro brands from it. “The fragrance sector is at the heart of L’Oréal’s global growth strategy”, explained the CEO of L’Oréal Luxe Cyril Chapuy, said in a … Read more

The secrets of Azzaro perfume

From the volcanoes of Guatemala to Strasbourg, the plant makes an exciting journey to get to Wanted, Azzaro’s new husband. Brought from India to Guatemala a hundred years ago, cardamom grows in the Alta Verapaz region, one of the richest, but also the poorest in the country. In the heart of the volcano, where some … Read more

Fifi Awards, Act 4: Feel-Vote-Win!

Let your voice be heard! Do you love the smell? Choose the noble one gift of the listeners and judge them new fragrances are launched in 2018 in the French circuit in two divisions: the category (perfume and department stores) and other circuits, a denomination that includes own brands, mass advertising and pharmaceuticals. So you … Read more