Deadmau5’s Pixelynx Presents NFT Scavenger Hunt: ‘Rock Band Meets Pokémon Go’

Deadmau5’s Pixelynx Presents NFT Scavenger Hunt: ‘Rock Band Meets Pokémon Go’

Soon

  • Pixelynx, a music metaverse startup co-founded by Deadmau5 and Richie Hawtin, is releasing part of its Elynxir game this week.
  • An augmented reality (AR) scavenger hunt will take place in Miami, with winning players helping control a virtual music act inside Elynxir.

The initial steps of some music fans in the metaverse—and the first experience of owning a NFTs—could arrive via an augmented reality (AR) game similar to Pokémon Go. At least that’s the hope pixelynxa Web3 startup co-founded by electronic music icons Joel “Deadmau5” Zimmerman and Richie Hawtin.

Pixelynx today announced that it will begin rolling out its Elynxir music metaverse gaming platform this week with the launch of an AR scavenger hunt across Miami Beach, kicking off in conjunction with the annual Art Basel event.

Inder Phull, co-founder and CEO of Pixelnyx, described the scavenger hunt, called Go Astral, as a “Rock Band and Pokémon Go experience,” citing the two successful video game brands. The Elynxir platform is being built on Polygona Ethereal scaling network.

Like Pokémon Go, the Elynxir app will place digital content over users’ real-world environment when viewed through a smartphone, allowing them to interact with musical elements in the world. During the treasure hunt, users will try to win one of 20 fractional pieces of an NFT from what the company says is an existing “blue chip” profile photo (PFP) Project.

By owning one of those fractionalized NFTs, players can help shape the future of a virtual musician to perform on the Elynxir platform. Phull said the goal is to gamify the concepts of coordination and collaboration, allowing these early adopters to develop a virtual artist who can potentially thrive within the upcoming music metaverse platform.

“What we want is to give various winners the promise of voting rights, in a sense, to this virtual act,” he explained, “and for the community to then collaborate and make proposals on how this virtual artist will evolve.”

This isn’t the first instance of an NFT-powered virtual band or artist. Monarchyfor example, it’s a virtual major-label band made up of characters inspired by Bored Monkey Yacht Club NFT avatars, with Grammy Award Winning Musicians Hit-Boy and James Fauntleroy write the music. Producer Timbaland, meanwhile, launched his own record label for artists based on Bored Ape.

In this case, Phull said that Deadmau5 and Hawtin may be among the artists ultimately collaborating with Elynxir’s virtual act, along with artists signed to Spinnin’ Records (part of Warner Music Group) and Mau5trap Records. Eventually, the virtual artist will join others to form a supergroup on the music metaverse platform.

Elynxir AR app screenshots. Image: Pixelynx

Elynxir’s AR app uses the Niantic Lightship engine from Pokémon Go developer Niantic, and that studio also invested in Pixelynx. The real-world dynamics should be familiar to anyone who’s played Nintendo’s big collaboration, but with a unique look from Elynxir. Phull says the AR app is designed to help guide new users to Web3 and NFT.

“It’s super simple in terms of onboarding,” he said. “The idea is that you can get your first NFT for free, in principle. The idea is to start giving fans a new way to get a digital collectible and then slowly bring them into the ecosystem where we have more products and experiences that we’ll start rolling out next year.”

Elynixr will be a cross-platform music-focused metaverse experience, with the AR app offering more features beyond this first treasure hunt, serving as just one part of the overall equation. A more luxurious digital experience is being built with Unreal Engine, and will feature user-generated content and opportunities for fans to collaborate alongside musicians.

“We are very excited to explore this intersection between music, games and Web3, thinking about: How would you grow the music industry?” Phull said. “Games really lay the rails for music to grow into something much more than a static format.”

Deadmau5 has pursued a number of NFT collaborations in the past, including drops in Web3 games like blank block party Y the sandbox. Previously released Pixelynx reactive music NFT that will serve as early access passes to Elynxir.

The company was founded in 2020 and raised $4.5 million last year in a seed round led by a prominent metaverse investor. Animoca Brands, with participation from Solana Ventures, Everyrealm and others. Alameda Research, the commercial firm that played a key role in the recent crash of crypto exchange FTX, he also invested in the round.

Phull said that the electronic musician built the first playable platform version of Pixelynx, and that both he and Hawtin (aka Plastikman) are deep into building Elynxir into the metaverse’s destination for music enthusiasts. Each of them is also “developing their own technology,” Phull added, which Pixelynx then plans to incorporate into its ecosystem.

“They are deeply involved as technologists and musicians,” Phull said.

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