What are the best British perfume brands?

What are the best British perfume brands?

welcome to friday fragrance, where each week we’ll keep you up to date with the newest and most iconic releases in the dynamic world of men’s fragrances. Born out of a desire to showcase one of the most overlooked yet versatile elements of any discerning man’s style, this weekly column will help you refine his own signature scent. This week we focus on the best of British perfumery highlighting our favorite British fragrance houses, from Clive Christian to Atkinson.

Posture, classic, traditional and sometimes a little too stretched. Everyone has an idea of ​​British perfumery as a distinguished category simply because it has been around for so long. You have brands like Floris and Atkinsons that have been synonymous with nobility for centuries; the former was founded in 1730 while the latter has existed since 1799.

The art of niche perfumery was perfected in the UK and has since created a legacy that has been refined by some of the best brands across the industry. Highly sought after luxury brands such as Clive Christian and Penhaligon’s can easily compete in terms of popularity with some of continental Europe’s most famous houses such as Creed, Aqua di Parma and Guerlain.

Over the past few weeks, I have highlighted a few Underrated French Fragrance Brands and some of the best italian fragrance houses. There is even a piece in three of the best australian perfume brands Go through. So, to continue on that theme, here are the best UK fragrance brands to look out for if you want to develop your signature scent with only the best niche perfumes for men.

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The best British perfume brands

christian clive

I only knew Clive Christian by reputation until recently, when a bottle of the new jump and kiss me hedonistic it landed on my desk. The poetic, incredibly powerful and pleasing scent has since been one of the best perfumes I own and a reliable draw for special occasions.

And special occasions are what I’ll probably associate Clive Christian with in the first place. They are expensive perfumes that manage to create an air of exclusivity and exceptionality. Since then, I’ve sampled quite a few from this luxury brand, which was founded in 1999 and has since become known for producing some of the world’s most expensive perfumes based on ultra-rare ingredients and impeccable chemistry.

Reflexes: Jump Up & Kiss Me Hedonistic; Rock Rose Male; wild apple blossom


Throughout the 1800s, Atkinsons became widely established as the perfumer of choice for many European royals, including King George IV. Even now, the traditional label has an air of nobility around it, perfectly structured with mainly fresh and dependable fragrances that lean towards the opulent and traditional like the famous Atkinsons English Eau de Cologne.

However, do not confuse classicism with stuffy. Some of the best Atkinsons fragrances are far from simplistic and quintessential, projecting plenty of character with highlights including the super-slick Oud Save The King and sparkling 24 Old Bond Street.

Reflexes: Oud Save The King, 24 Old Bond Street, The British Bouquet

red perfume

Roja Dove, the former in-house perfumer for France’s iconic Gurlein, has established a pure powerhouse with Roja Parfums. Many of these incredibly complex fragrances dance on the tradition of niche perfumery and manage to walk the fine line between minimalism and maximalism. Unsurprisingly, she is probably the most French of all these British perfume brands.

Appendix is a great example. I have written about one of Roja’s newer fragrances a few times before. It has 25 numbered notes that could have easily spelled disaster for a lesser perfumer, yet it’s a testament to Roja Dove’s craft that they were able to come up with something so elegant and layered that it’s one of the few examples of a niche perfume that does well. and it truly manages to outperform its peers and justify its $519 price tag.

of Penhaligon

Most people with even a passing interest in perfumery would be familiar with Penhaligon’s. Like Atkinsons and Floris, the history of this brand is deeply rooted in the UK, dating back to 1870, when William Henry Penhaligon established home in the heart of England.

Penhaligon’s is also one of the most diverse and inventive labels on this list of the best British perfume brands. Their various collections are always worth checking out, such as the Trade Routes series, which has produced one of my favorite gourmet scents to date: addictive Babylon.

The brand also has some of the most attractive perfume bottles, some of them are designed like oversized collectible chess pieces and look great as part of any collection.


Floris has been around since 1730, making it one of the only examples of a house that has preserved its reputation for generations without really compromising what made it so famous for being with it. It’s that unwavering commitment to classicism that most people would really readily associate with a label like Floris, perfectly embodied by labels like 1988 and newer ones like that slightly racy, James Bond-inspired label. No.007.

Though if you want a great example of the kind of studious poise that defines Florence, look up Honey Oud. I do reveal my preference for gourmand perfumes, but this one pairs perfectly with opening notes of English honey and bergamot that blend with a base of amber, labdanum, oud, musk, and vanilla. The oud in this is the most interesting part, skewing towards a lighter, more understated variant that allows those gourmand notes to really blossom towards the end without coming across as too cloying or sick. That’s art right there.

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