For the launch of the new perfumer Azzaro, WOÔ designs a production tool. It shows the preferences of the influencers who embody the Azzaro person: charismatic, courageous, kind and passionate. By creating Reels created by WOO with 3 macro-influencers, the company seeks to document the strength of their will. The campaign, which took place in June 2022, was enhanced by the activation of micro-influencers. They also share the strength of their passion with their community. The participation of the 3 macro-influencers alone generated 165,000 comments and more than 7,400 comments. It’s a powerful effort that works Azzaro perfume in front of the stage thanks to the words of truth and love.
Plan, think, do: a creative concept by WOÔ
The goal of advertising is to increase awareness of the new fragrance, build awareness, and stimulate conversation. Considering the advertisement “My passion knows no bounds”the company chooses to work with interesting people of all kinds: athletes, chefs, dancers, entertainers, entrepreneurs … WOÔ is building a cast of 3 three macro influencers (@ leopard, @nico.mathieux and @erwan.tgd) who played well in the world of modern perfume “The Most Wanted” by Azzaro.
Through Reels, the goal for each influencer is to share their passion and the energy they put into it. “We have chosen artists who are known on social media for their passion. Our desire is to express that fragrance and then show its power from dawn to dusk. Through the story and the sound of the videos, the goal is to bring the customer closer to the influencer, to create a closeness and thus connect the public. » explains Agathe Nicolle, the founder of WOÔ.
WOÔ was the one who played the production of Reels of macros 3. The promotion started in June as the media coverage and the launch of the perfume. “The Most Wanted” by the brand. The recruitment of 50 micro-influencers in June will end the campaign to support this voice. Among them, we see a point @thomas_pmr, @ziadshoot or @bryan_mrts. A new campaign of 20 micro-influencers is planned in October to repush.
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