The German brand has chosen the first French footballer to wear its “Legend” line of perfumes.
Despite many speculations about his choice as coach of the French football team, Zinédine Zidane has signed a new and unknown contract: the muse of the house Montblanc. In addition to writing tools and skin care products, the former French professional soccer player also introduced Montblanc’s “Legend” line of perfumes.
A first black and white photo from the international campaign was released, in which Zinedine Zidane is seated, pen and book in hand. The rest of the photo shoot and promotional video, featuring the fragrance, will be released on October 11.
“The Making of a Legend”
The German brand praises its “amazing business” and its “sportsmanship” that “give it history,” referring to the evocative name of the fragrance range. “Zinédine has been an inspiration to many generations and we are very happy to join him and write a new chapter in his outstanding career,” said Nicolas Baretzki, CEO of Montblanc, in an official press release . He has left his mark on the world of sports and has an incredible influence on the world stage”.
In the video, Cristiano Ronaldo is considered
The football icon won the British model Simon Clark, who was the face of the fragrance “Legend” for ten years.
For his part, the father of four children said he was concerned by “the importance of conveying thoughts and feelings through writing” supported by the sign. “These values speak to me, I am the one who benefited from the values and culture that my father – and my family – sent to me, and I try to send in my time”, said the former coach of Real Madrid. in a press release, “By the way, I write in my notebook almost every day… I don’t sign autographs!”
It has been more than twenty years since Zinedine Zidane gave his image to a perfume, since the launch of Dior’s Eau Sauvage perfume in 1999.