Both the virtual reality and the metaverse are focused on seeing, hearing, and touching. Taste and smell are often forgotten, because they are difficult to achieve. But soon you can smell the aromas in the metaverse.
the metaverse, a wide open space, created by the integration of augmented reality and digital reality, seems to become more real every day. Scientists and innovators have already worked to create the maybe even more digital in the metaverse. The same goes for managing digital foods with real foods. Both of these are in infancy. However, they think so future changes for the business metaverse.
It’s starting to feel like the metaverse is merging with real life. But it will have huge implications for the development of metaverse technology. Now, scientists are paying more attention to the creating digital scents and organizing scents in the metaverse. But what are the interesting things? And how is that?
The smell in the metaverse improves the user experience
Digital Scent Technology is something that allows users to smelling a digital scent. It is a part of human computer interface (HMI). Creating a digital perfume can be a very profitable business. Indeed, a new report has been revealed the global perfume industry is worth $71 billion. To be able to create digital tastes related to certain foods, activities or virtual places to improve the user experience. It is also possible to be part of the metaverse distribution.
Companies are looking to enter the metaverse to expand their reach. There are restaurants, vendors and one-time event food companies, such as Starbucks or Kraft Heinz. Having digital flavors to go with the virtual products of these companies can make them more authentic and marketableIt’s an interesting idea for any advertiser.
“It’s important that perfume becomes part of the development of the metaverse. . . or we limit the potential,” said OVR CEO Aaron Wisniewski. After all, kiss more than a spice in life. Our olfactory neurons trigger unconscious physiological responses. Japanese plum blossoms, for example, stimulate the sympathetic system, improves mood and strength. Really build a place immersive metaverse, must include the scent.
How are digital scents created in the metaverse?
To do this, there are several procedures. It can smell streamed naturally from a digital source or using over-the-air. It can wake up stored in a digital device and released by a signal. Heating the spices creates synthetic smoke or dispersion of the spices. can produce odors that the user can detect.
In addition, it is possible to “make” digital perfumes through electrical stimulation of the trigeminal nerve in the nose. In this case, scientists can stimulate the olfactory nerves in the nose to simulate the smell. Unfortunately, research has not shown that this process works well, because many studies are ongoing.
VR Developer OVR Technology is creating the scent in the Metaverse
Thanks to the OVR (Olfactory Virtual Reality) headset from OVR Technology, it is possible to smell the object in the new digital olfactory museum. « Living With the Smells Of course, OVR Technology has partnered with other companies and design firms. create new metaverses based on scents. These are Randolph Design based in San Francisco.
MCD (Museum of Craft and Design), via “Living with Scents”, explained: “Living with Scents focuses not only on fragrance products, but on mental and emotional toolsoffers fragrances with multiple design effects”.
The CEO of OVR explained that the scent will be part of the evolution of the metaverse, saying It is one of the main reasons that influence people’s opinion. The technology has an olfactory VR headset which is called a snap-n-fragrance cartridge where chemical compounds form a fragrance.
When you use this box to insert it into the OVR device, it to copy the scent created by the metaverse in real life. So if you approach a place strawberry at the Living With Scents MuseumYou may smell the natural aroma of the fruit.
9 important chemicals compare the Olfactory Virtual Reality box. These things add up to create hundreds of flavors. Making perfumes is a complex and difficult process. Although the scents of “strawberry” or “chocolate” are easy, to make “kahaka” you need a mixture of sand and sea breeze.
Use cases of OVR technologies
OVR’s pioneering product is OX1, a patented, lightweight, electronic device that attaches to the bottom of a VR headset. Because to promote the immersion and authenticity of the VR experiencethe OX1 delivers microscopic millisecond bursts of various flavored liquids into a small space under the user’s nose.
According to Erik Cooper, Chief Designer and Co-Founder of OVR Technology, OVR Technology pioneered the health care, education and training. Even faster, more flexible VR technology will increase its use in the healthcare market.
Doctors are using the VR method now help veterans with post-traumatic stress disorder, with a immersion therapy and war-related perfumes to help them re-examine and process traumatic experiences. More than two-thirds of patients with the disease have no symptoms after treatment in a program at the University of Central Florida, according to Aaron Wisniewski.
In addition to healthcare, OVR technology focus on training, education, entertainment, immersive experiences, including 4D animated games and documents., as potential markets. “We want to tap into the health care and growth market for drugs,” Cooper said.
What else is digital scent technology used for?
In addition to metaverse advertising, digital perfumes are available different applications. Smell can help make the metaverse experience a reality, such as a movie or a real-life setting. This can be used for those using VR for schoolwork or police training, although it is more effective for use by other users.
The Institute of Senses (IoS) website is one of the companies studying digital scents. It focuses on creating a platform where five virtual experiences can be created: taste, smell, touch, sight and hearing. Their platform helps connect scientists with investors, and build a like-minded community around virtual sensory experiences. Their work, as well as that of other researchers, seems to be just the beginning of the expansion of the metaverse into a real world, complete with the convenience of all information.
Some actors of the digital age
United Kingdom, OW Smell Digital The person who raised $ 1.2 million is building a service “Photoshop for Smell” based on artificial intelligence. In Spain, Technology Programme has developed a database of 400 fragrances offered through perfume boxesmany of which can be activated by the user’s voice.
It’s at the other end of the spectrum is an NFT perfume from Berlin-based Look Labs, captured by recording near-infrared spectroscopy of the molecular wavelength of an odorant. In addition, Feelreal’s crowdfunded multi-sensory VR mask It was reported to be improved in 2015, but died in 2020. VaqsoThe Tokyo-based company, which raised $600,000 in 2017 for its clip-on fan and fan combo, hasn’t updated its website in years.
Virtual Hypnosiswhich describes itself as a metaverse technology startup, has developed Scentscape, which he said “changes all aspects of human activity from passive to active by introducing a data stream based on neuroscience called Bio-Media.” According to Hypos, “Scentscape will have different sizes. But the movie model creates millions of different flavors.” It uses AI to provide “the right spices at the right time according to the time”. He shows as an example the scintillating olfaction of a sea voyage in VR.
Digital smell, real lack of investment in the sector
“It’s an interesting technology but not an interesting business model. . . now,” he said Christina Ku, venture capitalist at Docomo Ventures. Its parent company, NTT Docomo, added digital fragrance at Cokoon, his metaverse conference room that is set in real life. For Ku, lack of capital investments “represents the very first stage of kissing”. “But commercial companies are very interested,” he said.
However, Yash Patela senior partner at Telstra Ventures that invests in Web3 startups, finds the aroma embedded it’s a distraction from the big picture. “The metaverse will not be controlled,” he said. In his schedule, interoperability comes first, improvements come second. Only then will there be a place for develop immersive content.