Worse, more beautiful? Perhaps, if we believe some of the works of the Balenciaga brand. Thanks to him (and because of him), in recent years, taste and bad taste have become an image in their own right and some parts have grabbed the headlines, like the back pocket ready for summer 2022, like a trash bag. .
How did we get here? We will try to understand Balenciaga’s design in this article, and return to 5 of his “emblematic” … and controversial ones.
When the “couturier des couturiers” gets into a bad mood
When we talk about the Balenciaga brand today, we think above all its beautiful clothes, its trainers with big soles (pioneers of the bad shoes)… It would be a shame to limit ourselves to this new news because before we get there, Balenciaga is a name that has inspired the great designers of today.
The origin of the Balenciaga brand
So that, The brand owes its name to Cristóbal Balenciaga, a Spanish couturier born in 1895 in the Basque Country.. He opened his boutique in 1917 and established a reputation for dressing the Spanish royal family. The civil war forced him to stay in France, where he became one of the most important workers. Inspired by the Spanish Renaissance, it oscillates between elegant classicism and sculptural audacity, influencing the female silhouette of the 1950s-60s.
Elizabeth Taylor, Grace Kelly and Marlene Dietrich will no doubt show off their Balenciaga dresses. Called the “couturier of couturiers”, Christian Dior called him “our master of everything” while Coco Chanel said that Cristóbal Balenciaga was the only true couturier in the world ( others are functional planners).
But at the end of the 1960s, the talented designer decided to leave the fashion world and close the shop. When he died in 1972, the name Balenciaga was lost, but his descendants decided to take over the company … front of the stage.
And Demna Gvasalia decided to break the codes…
The arrival of Nicolas Ghesquière as artistic director in 1997 gave Balenciaga a new meaning, and it was bought by the Gucci / PPR group in 2001 (which owns Saint-Laurent, Bottega Veneta, etc. .). But in 2015 the brand made a new strategic change, appointing Demna Gvasalia as its director.
Far from the style of Cristóbal Balenciaga, he explores all countries, steals the codes of modern style and plays the card of extravagance. His work has been talked about all over the world, helped a lot by social networks: The bolder, the uglier, the more netizens talk about Balenciaga. And it works, since 2019, the company announced the turnover of one billion dollars!
Usually, Demna Gvasalia increases the shine, releasing new shoes or new bags that are not expected to appear on the catwalks of Fashion Week. Even with an ambassador like Kim Kardashian, Balenciaga’s design buzz can run at full speed…
5 Balenciaga dresses and accessories that everyone should wear
The launch of the Triple S sneakers in 2016 already represented a major change in the Balenciaga style. But it was nothing compared to the revolutionary games that Demna Gvasalia dreamed of.
Carry a Shopping Bag (2017)
In 2017, Balenciaga unveiled the Carry Shopper, a
racing travel for him a “small” reminiscent of the blue bag from Ikea. If its dimensions and color are similar to the plastic bag of the Swedish brand, the price of the Balenciaga calfskin bag is incomparable: 1695 euros for one and about 90 cents for another…
“Plastic stopper” earrings (2019)
For the 2018-2019 season, it is in the “jewelry” category that Balenciaga stands out. In order “Bring a dash of rebellion and boldness to your everyday wear”, the brand replaced gold and precious stones for decorations inspired by the plastic caps of our water bottles. The price of these nuggets? Between 200 and 450 euros…
Stiletto Crocs x Balenciaga (2022)
The better, the better. Now, Balenciaga has invited the Crocs brand to join him in his delirium, imagining these mules with silver heels.
After the first meeting in 2017-2018, the two teams returned to the table in 2022 to revisit the classic clog. Converted into a commodity, the Crocs shoe is offered at 495 euros.
Sneakers Paris Completely Destroyed (2022)
The Paris sneakers are canvas sneakers that are clearly reminiscent of Converse’s Chuck Taylor All-Star. But a limited edition of 100 copies is very much talked about in the spring of 2022. It is called “Full Destroyed”, it is made of shoes that are stuck and torn.
A As if that was not enough, Balenciaga emphasized this “trash” side in the images of his campaign.… The art of one-upmanship, for the low price of 1450 euros.
We finish this delicious selection as we begin, with a Balenciaga bag presented in the winter 2022 show. The trash that accompanied the models on the catwalk is inspired by a plastic trash bag, available in many colors (white, blue, black, yellow).
Estimated at 1400 euros, it is not the biggest garbage bag in the world…