Hermès, a mixed family representing the “cashmere revolution”, Bernard Arnault

Dive into the heart of the Hermès family to discover elegance and fine taste, the best protection for family secrets. Each relative introduces himself with beautiful grace, leaving you this little time for reflection so that you can go back and think about the family tree. You are waiting to see clearly, you will be served a Darjeeling, a good tea service… The decoration? A Parisian museum, open to a limited number of hand-picked visitors at 24, rue du Faubourg-Saint-Honoré, the company’s headquarters. You can appreciate the collection of the grandfather of Emile Hermès, which has been re-established, over the years, by finding it on sale: a collection of trunks with hard locks, Amazon thrones and with trompe-l’oeils on paper. It is difficult to imagine that, in the face of the wonders of ten years ago, this beautiful royal family almost lost everything under the influence of the number one of the sector, the head of LVMH, Bernard Arnault.

The Hermès showroom, located on the third floor of the store on rue du Faubourg-Saint-Honoré, in Paris, on June 14, 2022.

In this Protestant family, the word is chosen. We are not talking about business but about “home”. We wouldn’t say “a lot”, though “expensive”. A business? What a mess! In the factories, the workers who cut and sewed the soft leathers as they were trained to make the bags seemed to think the same way as the bosses. At weekends, the General Manager, Axel Dumas, can walk in jeans and a white shirt in the bookshops of Saint-Germain-des-Prés without any of the relatives noticing. France’s richest: a treasure of choice. to 78.7 billion euros in 2022, three hundred stores around the world, 17,000 employees and a company that generates a result of 2,445 billion euros in 2021.

“It’s like Ukraine”

Therefore, we were a little surprised when a very good connoisseur of the “home” told us directly: “You know, Hermès is like Ukraine. It has a good culture and knowledge, three branches that are a little bit more complicated, a third of the taxes and a property that puts them among the French very rich. Then suddenly, at the moment of change, the war. The thing that threatens your freedom and unites everything around the country. » And there, sacks, reds and silk threads were divided, like a screen in a theater, illuminating the king before the earthquake that almost tore it apart.

You have 87.84% of this article left to read. This is for registered users only.

Leave a Comment

%d bloggers like this: