Stella McCartney launches a sustainable and vegan skincare brand to delight lovers of clean beauty

The vegan fashion designer will introduce Stella McCartney Beauty: a cleanser, serum and cream, as well as their refills, which will be available at the beginning of September 2022, created and signed with LVMH in order to to respect people, wildlife and nature. flower

For sixteen years, Stella McCartney has established herself as a pioneer in vegan and ethical fashion. Therefore, today’s announcement begins to be beautiful as it seems to be interesting in terms of innovation in styles, and packaging. While die-hard fans may remember Care, a range of natural skin care products she launched with Yves Saint Laurent Beauté in 2006 before quickly falling asleep.

Stella McCartney with one of her vegan faux mushroom leather bags. © Instagram screenshot.

Stella McCartney launches her vegan & clean beauty brand

According to its ecological statements, so does the designer see the little things and the good, rather than the big. Stella McCartney starts with the basics and, before the wave of superfluous products, releases three products: a cleanser, a serum, and an oil, showing the WWD Stella McCartney told him:

“I’m not the one who wants to buy a million products for different parts of my face. I don’t want that in my life. »

So we ask him why start a brand given the plethoric offer available, but he answers between the lines:

“I want to be small and I want to do it. I want to be true and fulfill my opinion and live life. I want to do the most clean skin care so that we can do the beauty, the cleanliness of purity.”

Minimal contamination, packaging and delivery methods

In fact, the beauty designer is currently working with the minority shareholders in his brand, LVMH, to develop a cosmetic line for three years. So a dedicated member beautiful green & clean It opened in the French juggernaut of international prestige, Luxury Beauty.

Stella McCartney Beauty brand is coming out, certified cruelty-free and vegan, of course. As shown by WWDCosmetics from Northern Europe, made from recycled food waste (for example, squalene is a by-product of the olive oil industry).

Additives are prohibited whose work or translation is considered grossly impure by the brand. For printing, it comes from recycled materials (upcycled wood waste and recycled glass) and can be recycled, if not refillable. Although the donation process is intended to pollute as little as possible, from Products will be shipped by ship rather than by air. And 1% of the income goes to the NGO Wetlands Internationals (for money for the conservation of peatlands: mosses that represent the largest carbon store in the world).

Photo 2022-08-23 at 11.11.48
Instagram photo.

Will Stella McCartney Beauty be modeled within LVMH and among the competition?

The best promises and policies, of course, but count the same 105 dollars for the cream (and therefore the same as the euro, since 1$=1€ now…), 85 dollar for its refill, 60 dollars for the cleaner. , $45 for her refill, $140 for the serum and $110 for her refill. Products will be available from early September 2022 at stellamccartneybeauty.com.

Even if the majority of the public does not have a reason to buy Stella McCartney Beauty, the effort will continue to predict that the development of this brand will be carried out within the LVMH group (owned by Dior, Louis Vuitton, Fendi, or Sephora), and beyond. It’s enough to inspire the beauty market to be more eco-responsible!


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Emma Watson became the muse (and director!) of Paradoxe perfume by Prada

Front page image credit: Instagram screenshot.

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