Innovations in the metaverse and digital beauty for L’Oréal at Viva Technology



L’Oréal is presenting its vision for the future of beauty at Viva Technology 2022, which will take place from June 15 to 18 in Paris. L’Oréal will guide visitors through the search for beauty in the age of Web3 and the metaverse. At its stand, the company will present immersive beauty experiences developed by major brands in its portfolio of real estate, consumer and business products.

Beautiful insights into the metaverse

L’Oréal is exploring the possibilities of Web3 for beauty experiences aimed at a new generation of consumers. Called “on-chain” beauty, it is an opportunity to bring together consumers and producers on emerging metaverse platforms to participate in a new beauty industry. Visitors to the L’Oréal stand at VivaTech can see new beauty products online, offline and “on-chain”.

The multi-sensor headset displays the emotional responses of consumers

On the fragrance side, L’Oréal offers Scent-Sation by Yves Saint Laurent Beauté, a retail experience. Using a multi-sensor headset based on electroencephalogram (EEG) technology, Scent-Sation displays consumers’ emotional responses to scents and monitors them to suggest appropriate scent experiences. . This information is made in March 2022 with EMOTIV, specialist in neurotec. Scent-Sation is used to find the fragrance that best represents the customer’s feelings. This approach recalls the innovation led by Guerlain, of the LVMH group, from 2019.

In addition, L’Oréal brands are looking for what the company calls “on-chain” beauty in Web3 to strengthen the link and its communities. For this, they will offer experiences of beauty and personal expression, such as having virtual collections or the opportunity to approach a new generation of producers.

L’Oréal has teamed up with Emotiv to capture emotions in fragrance

Yves Saint Laurent Launches 10,000 NFT (Non Fungible Token)

Yves Saint Laurent Beauté creates 10,000 Golden Block NFTs, unique digital assets, to be collected in the “YSL Beauté” wallet to unlock content and services. It starts with “Social Tokens” from DJs on P00ls, a platform for creating virtual currencies. Because NYX Professional Makeup, a brand of L’Oréalhe wants to go with the new generation of creators and start the first decentralized label of 3D beauty makers on Web3, in order to develop the codes of beauty in the time of the metaverse.

Mugler celebrates the anniversary of its “Angel” fragrance by releasing its first NFT collection.

For its part, Mugler will celebrate the anniversary of its signature fragrance “Angel” with the launch of its first collection of NFTs, the “3D Angels”, designed by a web3 artist. Mugler has laid the first stone of its loyalty program “on-chain” according to the DNA of the brand ” The real world is not enough “. L’Oréal wants to build a diverse ecosystem of Web3 partners with artists, communities and technology platforms such asArianee a People of Cryptoan arts center that promotes diversity and expression on the Web3.

On the NFT side, L’Oréal announces that it has signed an agreement with OpenSea, an important market for the distribution of NFTs, in order to create a universe in the codes of its brands, ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ating Also, during the Viva Technology exhibition, the Lancôme brand wants to present the shop of the future. Lancôme offers products and services for its physical, digital and virtual customers. For example, Lancôme’s “Absolue Dual-LED Youth Treatment” is an in-store innovation that uses LED light therapy and offers a skin care regimen that protects the skin and reduces the appearance of wrinkles. fine lines and wrinkles.

Determining the right foundation shade

For the “Lancôme Shade Finder”, available in stores and online in 30 countries, it determines the correct shade of the foundation, by identifying up to 22,500 unique skin tones. And Lancôme’s Skin Screen has created a skin indicator by identifying and summarizing health parameters based on 13 clinical signs, using smart algorithms trained on 15,000 reference images. .

Artificial intelligence customizes lipstick shades

In terms of cosmetics, “Rouge Sur Mesure” by Yves Saint Laurent Beauté is based on the Perso technique. It is a machine that uses artificial intelligence to provide the ultimate experience in creating lipstick shades, without leaving home. With a simple touch, the tool searches thousands of common colors, matching skins or clothing, and in seconds creates a custom shade stored in the open cabinet for using it every time.

When it comes to skin care, L’Oréal presents SkinCeuticals Pro 1:1. This tool should provide customers with the ability to receive dermatological advice online through a private video consultation with a specialist. This service is free. He will assess the client’s skin care needs and recommend a customized and personalized treatment.

L’Oréal offers its technology partners BreezoMeter, Sleepscore Labs, Animaze and Impact +

L’Oréal leads an ecosystem of partners. The team at Viva Tech will present the results of its collaboration in data science with a new technology company. BreezoMeter. He will show Sleepscore Departments, a guide to sleep quality and research. Because Animaze, a Web3 startup, developed in L’Oréal’s Beauty Tech Atelier at Station F, is about to make its debut at VivaTech with the presentation of a new era of virtual power through the use of avatars. A Impact+, a new startup from L’Oréal’s Beauty Tech Atelier, explains how to effectively measure and improve digital sustainability.

The beauty of the future is physical, digital and virtual “Explain Asmita Dubey, CEO and Managing Director of L’Oréal. ” We keep our feet at the speed of Web2, and we explore Web3 he continued. ” We have already established digital in all our activities and our goal is to expand the customer journey, continuing to grow from O+O (offline + online) to O+O+O, that is, online + offline + on-chain. he finished. The case will follow at the Viva Technology show from June 15 to 18.

Animaze is used to create avatars for virtual universes

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