Finally Francis Kurkdjian will succeed François Demachy at the head of perfumery of Dior (LVMH).
The Artistic Director and Perfumer-Creator of Maison Francis Kurkdjian, which he founded in 2009 with Marc Chaya and which is part of the LVMH group since 2017, Francis Kurkdjian is today one of the most famous names in the small world of perfume. .
A precocious talent, she signed Le Male by Jean Paul Gaultier at just 25, her first men’s perfume, which inspired her career. He did not stop after this success to renew himself, even by opening his perfume factory in 2001, then by creating his own brand.
He is also the author of many works for brands such as Burberry, Carven, Elie Saab, Kenzo, etc. For Dior, he created Eau Noire and Cologne Blanche in the brand’s personal collection.
” Francis Kurkdjian can bring to Dior all perfumes his energy and his high standards to sign the next Dior perfumes that will conquer the world. Francis will build his works on a great olfactory heritage, such as the principle of using beautiful flowers as the bold works of the House since 1947. Laurent Kleitman, Director and CEO of Parfums Christian Dior said.
Despite the busy schedule, Francis Kurkdjian will remain the Artistic Director of Maison Francis Kurkdjian. ” Working for Maison Dior while continuing to work for my own Maison is a huge responsibility. “, he said.
Francis Kurkdjian takes over from François Demachy, Dior Perfumer-Creator since 2006, who has retired.
” François Demachy is a very talented designer, he has rediscovered the great paths of Dior heritage like J’adore and Miss Dior, while exploring new paths with perfumes from La Collection Privée Christian Dior. “, revealed the LVMH group in a press release.
Sauvage, a true international phenomenon released in 2015, is the best men’s perfume in the world, and to this day it is a great success.
A flower lover from Grasse, François Demachy has worked hard to provide Dior perfumes with the best by expanding, among other things, exclusive partnerships with young florists from Grasse.