Kylian Mbappé has become the new face of the perfume house

Young, rich and world champion. Kylian Mbappé will be the new face of menswear and Dior perfumes. He will give his image well for the Sauvage fragrance, but for Kim’s creations Jones, the artistic director of Dior’s men’s collections.

Kylian Mbappé continues in the footsteps of Zinédine Zidane

For LVMH, the parent company of Dior, it is a new way of football and PSG. In September, the financial club became the official trainer of Paris Saint-Germain for two years. Before every important game, Kylian Mbappé, Lionel Messi, Neymar and the entire PSG armada will wear one of the black and white outfits designed by Kim Jones. The star of PSG and the French team is now the face of the wild perfume of Dior, like his famous predecessor Zinédine Zidane. In 1999, one year after his world title, he introduced the image of Eau Sauvage, the brand’s perfume. “Beware of sleeping water” can be read at that time in newspapers, magazines and RATP buses.

Read on

In the picture published by the Air agency, we see Zinédine Zidane, hiding the lower part of his face with the turtleneck of his shirt. Does this remind you of anything? This is the photo posted by Kylian Mbappé a few days ago on his Instagram account. A photo taken from a series of photos made for the magazine Paris Match gave its front page last week to the world champion. We see the young man in a thick white coat, designed by Kim Jones and taking a pose close to Zidane’s. A wink intended for a young footballer who takes the job seriously. But he has received some homophobic comments on social media.

Dior Sauvage is one of the best perfumes in the world

The goal for Dior has not changed: it must reach customers and especially young people, based on the image of the Parisian player, like Zidane 22 years ago. Dior Sauvage was created only in 2015, but it has become the best perfume in the world. Sell ​​one every four seconds on average. A perfume made in Loiret and 100% made in France. But in a highly competitive market hit by lockdowns, falling tourist numbers and health concerns, Dior hopes to capitalize on the young prodigy’s funny and laid-back image to replace Johnny Depp in France and won a new audience. Note that Kylian Mbappé was chosen in 2018 as the representative of Hublot watches, another brand of the LVMH group.

Pierrick Fay

Dfind Economic Decryption

Leave a Comment

%d bloggers like this: