With 250 works created by Hermès, Auvergne is “a great region for beauty” according to Laurent Wauquiez

The Auvergne Rhône-Alpes region has been supporting the Hermès company for the past year by finding a new site and setting the stage for a new leather factory. Laurent Wauquiez, president of the Region, expressed his joy at the discovery of this file, which will allow the creation of 250 jobs, to be implemented in the region of Auvergne.

Hermès has opened a second factory in Puy-de-Dôme with 250 jobs

What did you think when Hermès announced the creation of a new leather factory in Auvergne, in the region of Riom Limagne and Volcans?

“This is the culmination of a year of work. This is leading to the largest industrial activity in our area in a long time. And it is a matter of great pride for me that it is being done in Auvergne. Now, put a file that allows the creation of 250 jobs, which is very rare. And we will make, at home, the most beautiful bags in the world.”

“We can appreciate the employees of Hermès in Sayat. The quality and their know-how have really helped Hermès want to establish a new production site in the same country,” said Laurent Wauquiez, president of the Auvergne Rhône-Alpes region.

How did the Region participate in this process?

“Almost a year ago, the companies of the local economy were contacted, confidentially, by the Hermès company, who told us that they were looking for a leather goods network. we created this local office, I want a branch for Auvergne. And this part responded to the project and managed. We created a working group with four women, with collaboration between the Region and the social group Riom Limagne et Volcans agglomeration led by Frédéric Bonnichon. It is necessary to think carefully. In this way we have designed sites based on the request. »

These world-famous brands originated in Auvergne

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How was the country chosen?

“With haste, Hermès confirmed the reason for being in the land of Riom Limagne and Volcans, in the perimeter of Sayat where the company has a site. For us, it is the truth if we succeed, it will be wonderful news for Auvergne. With the Covid crisis, we are very afraid that the project will be canceled. But I want to say that having a company like Hermès, for our country and your in our country, it’s a perfect opportunity. Unlike the groups that enter the mind, the concept of Hermès is based on time, not on a single shot. We received the final confirmation of the project at the end of August. “

Hermès did not ask the euro for public assistance. It commands respect. They do not ask for anything, they are not hunters. They are part of a long history in this country.

You’re happy with this announcement but you’re also happy that this deal was made with Hermès…

“We know very well the Hermès company in Auvergne. There is a site in Sayat, and another in Le Puy. We know what they do, how they work. That’s why we wanted to succeed in this case! They care about quality, made in France. And when they are hired, they take time to practice because they want the best tools. It’s a very dynamic system. Their brand is effort. So they give an opportunity to people of different ages, who come from different backgrounds, different backgrounds. That’s why we didn’t leave this file. A comment It is important for many people and for this country where we remember industrial disasters like Seita in Riom. »

250 jobs will be created. It shows that, even in a troubled world, Auvergne can win.

With the selection of Hermès, Auvergne has a new platform that knows beauty. Could this have other effects?

“After the decision of Hermès, it really takes us to a place of reflection. Our country shows itself, today, as the main country of France in terms of beauty and leather knowledge With factories in Auvergne in Lezoux (Pierre-Cotte leather goods, which is a subcontractor of Hermès, editorial), in Sayat and Le Puy (Hermès), in Saint-Pourçain (Vuitton), we have not far from 3,000 jobs in the country.

It is my wish that we develop this symbolic image of Auvergne as an excellent region for beauty, craftsmanship and knowledge. Today, we have to do the training to increase a real post of beautiful trades and skins. The courses include two high schools, Marie-Laurencin in Riom and Desaix in Saint-Éloy-les-Mines. And I will open a collaboration, led by the Region, between the high schools and the job center to give ideas, give job offers and exits. »

The Hermès group bought the Tanneries du Puy-en-Velay in 2015

Hermès is located in Sayat and Le Puy

In 1997, the Hermès company bought the Bohat horse and saddlery in Cournon before looking, a few years later, for new land to establish its leather factory. The choice fell on the town of Sayat (Puy-de-Dôme) where Hermès was founded in 2005 on an area of ​​27,000 m2 with a building that will increase its area to 5,882 m2 in 2007. Handbags and small leather goods, has seen its workforce grow to now 260 employees.

Hermès leather products have been in Sayat since 2005.

Pierre-Cotte is a leather goods manufacturer in Lezoux (Puy-de-Dôme, 345 employees) and Chaspuzac (Haute-Loire, 265 employees). The Pierre-Cotte company is a subcontractor for Hermès.

The French luxury group Hermès, led by Axel Dumas, is also present in Puy-en-Velay (Haute-Loire) since the acquisition of Tanneries du Puy in 2015.

Another big name in beauty, Vuitton, has been in Auvergne since 1988, more precisely in Saint-Pourçain-sur-Sioule (Allier) where the LVMH group built the third factory in the beginning of the year. There are 850 employees in this site where the workforce can reach 1,000 people by the end of the year.

Also distributing fine leather goods (800 employees), Sofama (800 employees) has production sites in Espinasse-Vozelle (Allier) and Yssingeaux (Haute-Loire) while Fleurus (300 employees in Auvergne) is located in Saint-Flour and Bellerive.

Gilles Lalloz


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