Chanel is blowing it up again by giving us a new version of its emblematic Blue. The music in the ad “Fire” by Jimi Hendrix.
The Bleu de Chanel Instinctive and Electric 2022 campaign
The water in it can be shown as nothing. Not so! The Blue of Chanel the scent of men makes every woman’s head spin. Alcoholic, enigmatic, beautiful, but above all the best man, the eau de parfum for men is an ode to the power of the heart and the beauty of virility. A fragrance that delights in contrasts, a timeless fragrance since its launch in 2010.
After doing it we will travel to Thailand last place directed by Steve McQueen, Chanel chose creativity for this new campaign. After the death of his symbolic messenger. Gaspard Ulliel the brand chose not to include a new muse in its campaign. The young actor left us at the beginning of the year, having a skiing accident. Bleu de Chanel perfume has won hearts with its unique scent. With its woody and musky qualities and a hint of cedar that gives it its heart, Bleu de Chanel leaves an air of seduction in its path. Can you avoid him?
The new Bleu de Chanel 2022 ad
The advertisement Chanel Blue “Instinctive and Electric” 2022 begins with the image of a drummer. He sits in front of his instrument, at night, with the beautiful electric blue sky as a backdrop. The drummer is the artist De La Romance, whose real name is Vincent Giraud. As he begins to play, the music of the song flows with the lights of the city. We see the lights burning, shining, alive and going out.
In the choreography that makes us happy, the pulse of the commercial, strong and released, also shows the beauty of the night. We see a young woman who dances and lets herself be carried away by music, beauty and imagination. Both hands are joined and finally we see the bottle of Bleu de Chanel perfume.
Who will be the model for the Bleu de Chanel 2022 campaign?
The woman in the Bleu de Chanel ad is the model Mona Tougaard. This is an example of the Danish nation. He is of Turkish, Somali and Ethiopian descent. Mona Tougaard started as the youngest model by winning the Elite Model Look competition at 15 years old. After that, he will start to parade only for Prada, before being recognized by the biggest brands. Since then, we see him on the catwalks no Versace, Chanel, Stella McCartney, Givenchy, Paco Rabanne, Valentino or otherwise Dries Van Noten. At the same time, he appears in advertisements for Louis Vuitton Where Chanel.
What is the music for Bleu de Chanel 2022 ad?
The song we hear in the Bleu de Chanel ad “Instinctive and Electric” 2022 is a name of Jimi Hendrix. This is the music “Fire” taken from the album “Did you know” released on 1967. The rock, psychedelic style track with jazz influences has often been covered by several artists. Mainly by the Red Hot Chili Peppers, Five by Five, but singer Kingston Wall.
Jimi Hendrix Real name Johnny Allen Hendrix is an American singer, songwriter and pianist. He started his career by founding a rock band The Jimi Hendrix experience in 1966. Jimi is considered an all-time rock music legend. Within 4 years at the peak of his career, he would change to rock music and put his signature on it. He died in September 18, 1970 in mysterious circumstances, at just 27 years old.
Jimi Hendrix was part of the famous Club des 27, the name given to the group of rock and blues stars who died this year. It is between them Janis Joplin, Kurt Cobain, Jim Morrison or otherwise Amy Winehouse.