On the occasion of the 100th anniversary of its famous perfume N ° 5, the house of CHANEL is creating an ephemeral collection!

Since its launch in 1921, the famous women’s perfume CHANEL NOh5 represents freedom and beauty. The first box of the NOh5 designed by Gabrielle Chanel is a simple bottle. Since then, it has become the most popular commodity of all time.

To celebrate the centenary of perfume NOh5, CHANEL created an ephemeral collection: the FACTORY 5 COLLECTION. The famous French mansion was brought to the attention of the NOh5 by separating everyday items and collectors items. “By taking everyday consumers out of their context and decorating them with the aesthetics of the NOh5, we return to CHANEL’s first innovation: turning a tool into a commodity. This is the raison d’être of CHANEL FACTORY 5: to give the experience of beauty in everyday life,” said Thomas du Pré de Saint Maur, Director of Global Creative Resources for Perfumes and Beauty at Chanel.

The CHANEL FACTORY 5 collection reflects the boldness of the French luxury house, its spirit of freedom and its ability to reinvent itself. A pop-up shop was specially designed to allow the public to see the limited collection. A transformative experience that takes you to a factory with a new design where humans and robots work in symbiosis. A place where the world’s most famous perfume will meet in the future.

Carole Bouquet launches Chanel N°5 perfume at Printemps in December 1994, Paris, France. | Source: Getty Images

From June 29, 2021, CHANEL has set up large pop-up stores in the world’s biggest cities: London, Seoul, Shangdu, Hong Kong, Singapore, Taiwan and Paris. Until July 5, there will be a large pop-up shop at 17 rue Commines in the 3would be district of the French capital. This ephemeral store offers a complete overview of the black and white identity of CHANEL and its N.Oh5, is packed with classic bright colors of pop culture, like yellow, red, green, blue and purple. The CHANEL FACTORY 5 collection recalls the Pop Art style with its bright colors and the changing of elements every day. The world is fun and exciting.

The CHANEL FACTORY 5 collection offers the public 17 unique products such as body oil in a cruet, bath sheets in a tea box, body oil in a cream box or a box mysterious The French beauty salon expresses the beauty in the knowledge that we have in things, and we want to collect them!

In five words, CHANEL NOh5 is freedom, radicality, audacity, modernity and France, says Thomas du Pré de Saint Maur.

Article adapted from Forbes US – Author: Cécilia Pelloux

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