2020 was taken by the same wind. This year is leaving an amazing path. The context related to the disease can cause indifference in the world of beauty. However, the scents manage to titillate us and give us moments of escape. The scent takes our senses on olfactory journeys – if not to wander in and out. Sweet associations have comforted us in the middle of this difficult year. ” The Perfumes section showed the end of the first season of the collection, a sign that despite the difficulties and social movements, the perfume holds its place in the hearts of French women. “informs us Mathilde Lion, Beauty Europe Industry Expert for The NPD Group, specialized in market research. In a previous article, the expert revealed the five best perfumes for women in 2020, in alphabetical order: Angel by Mugler, Coco Mademoiselle by Chanel, J’Adore by Dior, L’Interdit by Givenchy, La Vie Est Beauty from Lancome.
Five of the best men’s perfumes of 2020
After the best price in 2020, Mathilde Lion presents the top 5 of the best perfumes for men this year.*. In this list, we see in alphabetical order: Bleu de Chanel, Boss Bottled by Hugo Boss, Sauvage by Dior, Terre d’Hermès and Le Male by Jean Paul Gaultier.
The expert also notes the difference between the styles of women’s and men’s perfumes: ” For women, Eau de Parfums have been the most for a long time and more than 60% of sales, while for men, the amount of Eau de Toilette has historically been the most and which is 2/3 of sales. »
However, a change is taking place, men are showing a greater interest in strong waters and deep perfumes. “In recent years, we have seen an increase in the power in men’s perfumes of strong concepts such as EDPs and extracts. The concept “extract” has become more and more popular. or “smelling” to +29% this year in a market that is still shrinking. This idea has been increased by new campaigns but it confirms the desire of consumers for strong ideas that do not care made for women, concludes Mathilde Lion. The expert also revealed the best selling anti-pimple serum in 2020.
*Based on sales results from January to October 2020 in the Selective circuit (perfumes and department stores). These results are available for Prestige brands without exclusive brands. Source The NPD Group.
See also: Anti-aging: this French anti-wrinkle serum is the best-selling in 2020… And it’s very powerful.