New values ​​of jewelry

On that June day, Etna came into view. In Taormina, a Sicilian volcano spewed a stream of orange lava like a stream of molten gold, as Dior showcased his haute couture collection in front of a crowd of 180 customers in marvel at the beauty of the show and the beauty of the stage. For this event, Maria Grazia Chiuri, the artistic director of the women’s collections, created forty haute couture dresses made to match Dior Print, hundreds of new treasures proposed by Victoire de Castellane. “Christian Dior’s first career was a great source of inspiration, especially for jewelry,” said Pietro Beccari, CEO of Dior. Buyers are looking for magical arrangements that have properties and style that reflect the spirit of the home that created it. »

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The n°1 of the category, Cartier, anchored in Madrid at the palace of the Duke of Alba

So Castellane has presented one of his best collections of recent years, where the idea of ​​”taking prints on beautiful things” is considered with the same perfectionism in the work cosmetics. Liberty rings in rubies, spinels and diamonds, brooch with clear-cut sapphires, breastplate of floral ribbons and ribbons swirling in the wind… Sold All large parts in that area. A few hours after the presentation of Dior, this luxury customer, who can spend more than 100,000 euros for the smallest “trinket” of jewels, found themselves in Paris, in the Italian Embassy. Bulgari presented “Eden”, a wonder of 140 jewels in which emeralds from Colombia measured better than quail eggs against hydrocephalic sapphi, more than one before of 60 and 100 carats and decorated with exuberant, joyful baroque figures.

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“It is the oldest real estate market in the world, says Jean-Christophe Babin, CEO of Bulgari, it’s just the value of things. Buying a pearl is an open and visceral act for the It is related to an important event in life, birth, engagement, marriage. The locomotive is high-end jewelry, it is important to put on. » Transporting customers by private plane, stay in the most beautiful palaces, evenings in historical places, organizing an art exhibition … Suffice it to say that after two years without a significant event, the customers have gone in overdrive to ensure the greatest. Diamond miners in the world can “enter the knowledge of the unique” … Of course, the prices are consistent: according to our expectations, e the brand spends between 3 and 10 million euros for a world.The beauty event brings together an average of 200 customers.

Therefore, the n°1 of the division, Cartier, anchored in Madrid in the palace of the Duke of Alba. There he opened the “Beauties of the World”, a masterful collection of almost 100 pieces that compiles the complex document of a house that has always known the creation of the avant-garde and change to him a plurality of the same images. “In modern jewelry, some are only related to the value of the stones, others only show the design, says Cyrille Vigneron, CEO of the brand. Cartier is the style. Must have a polyphony between the design, the stones and the creation of the jewel, it is the volume of its volume, it must be comfortable to wear. Customers like to see our beautiful jewelry for the the more comfortable the brand is to them, the more willing they are to buy bold pieces. Like this little masterpiece, a ring designed like a cliff of diamonds in the middle of it shines a natural green mini-diamond of 1.25 carats. It has a price of about 5 million euros. Also gone, this amazing necklace. Made like the skin of an iguana with diamond scales, it is the platinum mesh is enhanced with three voluptuous sugarloaf emeralds in green as angelic as it is diabolical.

What’s next after this announcement?

What’s next after this announcement?

Some brands also used the week of the Parisian haute couture fashion show to unveil their treasures in the city of light.

In another way, it was at the Grand Trianon in Versailles that Van Cleef & Arpels gathered its faithful to show them the “Legend of Diamonds”, a group of 25 jewels in a Mystery Setting, created from the same brilliant diamond of 910 carats. a second in Lesotho. “This is the first time, said Nicolas Bos, the president of the brand, that we present many pieces in Serti Mystérieux, this emblematic jewel of Van Cleef & Arpels developed in the 1930s .” the balance of the amount of jewelry, the brilliance of the diamonds and the virtuosity of the seller jumps to the eyes. The rubies, sapphires and emeralds that make up the Mystery Setting on scrolls and knots draw the outlines of unforgettable ornaments whose balance is based on the strong power of color and which (provided by this arrangement to hide the arrangement) doubled in a very Parisian. beauty. A historical collection.

For lovers of Louis Vuitton, they saw in Marrakech Spirit, the fourth collection of 120 high-end models designed by Francesca Amfitheatrof. In the program, the Ritz’s size is small – like this excellent 65-carat tsavorite, this round diamond of almost 9 carats or this 19-carat Royal Blue sapphire – elevated by a strong and almost masculine line considering the needs of a place. non-commercial items. “‘Spirit’ represents the values ​​of courage, freedom and liberation by Louis Vuitton,” said Francesca Amfitheatrof. Jewels are designed as shields to accompany women in their progress. They enjoy our scenes because they speak to them. And because they are the best.

Some brands also used the week of the Parisian haute couture fashion show to unveil their treasures in the city of light. Chanel opened the festival on July 1 by organizing a party at the ephemeral Grand Palais where “1932” was launched, a beautiful collection that compliments the set of “Diamond Jewelry” made a Ninety years ago by Gabrielle. Chaumet followed the next day at Molitor’s swimming pool where “Ondes et Merveilles” were preserved, objects inspired by the movement of water. Nature is the subject of chapter 3 of “La Gioia” presented in Paris by Pomellato. “If Paris remains the capital of the high-end of the world, we remain a customer in Milan,” said Sabina Belli, CEO of the brand. And for Italians, beauty is found in every day. “Like these XXL necklaces hanging around the neck. Or this aquamarine stream held by gold chains. Highly recommended.

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