The secret to making a perfume belongs to the Middle East

DUBAI: Arab men and women heavily incorporate fragrance in their beauty routines. According to Euromonitor, the perfume market in the Middle East will reach 4.4 billion dollars (1 dollar = 0.88 euro) in 2027; Saudi Arabia and the United Arab Emirates (UAE) represent the country’s two largest perfume markets.

This is good news for beauty salons. Many of them make perfumes specially designed for customers in the country.
“Customers in the Middle East are really happy people,” said French celebrity Fanny Bal. He created Loubiprince perfume, a musk-infused scent that is part of the men’s and women’s fragrances in Christian Louboutin’s Beauty collection for the country.

Loubiprince is a perfume created by the famous French perfumer Fanny Bal. (Image provided)

“The fragrance is based on Middle Eastern culture. He lives more in these countries than anywhere else in the world,” he added.
Saudi Arabia and the United Arab Emirates value traditional fragrances and prefer perfumes with strong notes such as oud and musk, he explained.
“The creation of these perfumes made me happy. I was able to go forward in terms of strength and choice of ingredients. In Europe or America, for example, customers like to choose perfumes or florals. So we looked for important notes that are not appreciated by European consumers,” said Thomas James, head of niche brands at Puig . “We don’t supply perfume for European customers; in the Middle East, on the other hand, this value is very important.
Ms. Bal – who has designed perfumes for Givenchy, Frederic Malle, Issey Miyake, and popstar Shakira perfumer – turned to traditional Middle Eastern materials, including resin, amber, spices and sandalwood, to make this perfume.

louboutin
This collection of three spices has its origins in the Middle East. (Image provided)

Two other perfumes complete the exclusive Louboutin collection: Loubicharme and Loubiluna, by French perfumer Christophe Raynaud.
Loubiluna combines notes of fig, cedar and papyrus. Loubicharme, it offers floral notes of geranium and rose complemented by nuances of incense and patchouli.
In addition to using these ingredients, Christian Louboutin also pays tribute to the country in the way each perfume is presented: a beautiful red bottle sealed with a gold closure that represents a cow, pyramid and moon.
Mrs. Bal is the source of Louboutin who inspired this collection. This designer who is famous for his red shoes was born in Paris to a French mother and an Egyptian father, as he learned. The grandfather of Elisa Sednaoui, an Egyptian model, has always been connected to this North African country. He owns a property in Luxor, which he bought before he knew his purpose.
In fact, one of the main ingredients in the composition of his perfumes is papyrus, a thick material reminiscent of the paper on which the ancient Egyptians wrote.
“The papyrus is also Egyptian. It is rarely used by perfumers, but has its place in the Louboutin story,” said Ms. Bal.

This text is a translation of an article published on Arabnews.com

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