Here are the 3 best men’s perfumes in 2021… All of them are signed by major French houses.

As 2021 comes to an end, it’s time to reflect on the successes that have made this year one. In a previous article, Mathilde Lion, Director, Global Client Development and Director of Beauty in Europe for The NPD group, shows us three women’s perfumes on sale in the last months. Make way for men’s fragrances. ” Men’s fragrances are one of the categories that have held up the best since the health crisis began. Trends are encouraging since the beginning of the year with a 9% increase in value at the end of October compared to 2020 “, tell us the expert. If the light continues, the more powerful ways will meet with the growth of success: ” Eau de toilette accounts for most of the sales of men’s perfumes, but for several years the dynamism has been very strong in Eau de Parfum and Extracts, which is driving growth. »

Finally, this trend in men’s perfumes is also supported by new olfactory functions: ” 2021 will also be an important year for the release of men’s fragrances, which will also contribute to the good health of the sector and will be valuable for the end of the year celebrations. »

The three best-selling men’s perfumes in 2021 have something in common: they are all signed by major French beauty houses.

3 Best Men’s Perfumes*:

#1: Blue Chanel : Encapsulated in the heart of a deep blue bottle, this herbal water is ” respect for freedom », « an eternal way describe the house. ” Opened with sweat, enhanced in a precious accord, illuminated by sandalwood from New Caledonia. Majestic, it shows its generous and powerful nuances, looking for a solid and refined way. »

#2: Wild Dior : At the heart of this perfume? A fresh twist of sun-kissed bergamot is carried by mandarin. It is covered with sandalwood cream. “On the other hand, the cedar note surprises with an unexpected “jammy” raspberry flavor. “. Finally, the water ends with a sweet and strong feeling of vanilla with smoke tones and sweet tonka bean. “To create the Sauvage perfume, François Demachy, Dior Perfumer-Creator, was inspired by the great virgins under a blue night, when the scents of burning fire rose. Translated Its path is marked by notes of mandarin, tonka bean and sandalwood. It has also been the best selling perfume since its launch.

#3: Land OfHermes :Terre d’Hermès tells the story of man’s relationship with the world, his humble and harmonious dialogue with nature and things. The fragrance combines sparkling notes of cedar fruit and stone.

* The best sales in perfumery and department stores between January and October 2021 without exclusive brands, source The NPD Group

See also: Anti-aging: here are the 3 best-selling anti-wrinkle treatments in perfume in 2021… They are very powerful and all French.

Chanel Blue – 50 ml – €73.90

Sauvage – Dior – 60 ml – €60.35 instead of €71

Earth oHermes – 75ml – €79.80

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