In the form of a stick or a solid box, the perfume changes shape to be easier to carry and last longer.
Pexels Mikhail Nilov
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permanent decorationsA drop of perfume? No, it’s a drug
Steadfast spices are becoming democratized. Givenchy and Jo Malone add them to their ranks, seeking a goal of sustainability.
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- Lauren Cavin Hostettler
In the form of a stick or in a solid box, the scent changes to make it easier to carry. Better than a regular bottle, it’s above all. This is also the main reason used by brands.
Luxury puts a lot of emphasis on responsibility, especially when it comes to cosmetics. Some luxury brands have taken the plunge with small books: Coco Mademoiselle by Chanel, like Marc Jacobs with Daisy, presented in the form of a necklace, or Paco Rabanne for Lady Million.
Easy and fast
Some brands have also added solid fragrances to their regular collection. By 2022, these solid prints will become part of the fragrance categories in their own right. Givenchy, L’Interdit and L’Irrésistible perfumes are available in stick form for quick and easy application.
At Givenchy, L’Interdit is available in stick form for quick and easy application, 45 francs.
LVMH
At Givenchy, L’Irrésistible is available as a stick for quick and easy application, 45 francs.
LVMH
Jo Malone releases a solid perfume in a box, to be applied to the skin with a finger, 20 francs for a refill.
Jo Malone
Other brands, such as Glossier and Jo Malone, offer a compact, rechargeable version in a case, which is placed on the skin with your finger. For Jo Malone, two different scents can be added in the palette, among the thirteen available. For the British brand, it is important to offer a product that is “ready for travel, designed to be easy to carry, big enough to slip into a bag or a small bag”.
Pioneers in their fields, Lush and Diptyque have been offering solid fragrances for several years. The first to create beauty products consistent with its brand, The pair launched in 2012 some solid perfumes in the form of refillable balms.
Lush has made solid cosmetics – including perfumes – its brand, 16 francs.
Lush
Since 2012, Diptyque has offered durable, refillable fragrances. 55 francs (refill, by 3, about 35 francs).
Diptych
There are benefits
In addition to the ecological argument of the brands, it’s easy to carry solid perfumes in a bag during the holidays. Formulated with waxes, vegetable ingredients and oils, they do not contain alcohol, which prevents the appearance of stains after exposure to the sun. In addition, thanks to their composition made of sweet ingredients, the aroma is more and does not evaporate.