To celebrate the tenth anniversary of his fragrance Life is beautiful, Lancôme presents itself with a limited edition containing a new organic rose from the Domaine de la Rose, the new horticultural paradise of the brand. We followed the production process of this new Extrait de Parfum, from its harvesting in the fields to its bottling in the factory. 5 steps to find out without waiting.
Have you ever wondered how a perfume is made? If there are real flowers? Should the bottle be filled by hand or by machine? Our Making of section is here to answer all your questions. From flower gardens to lawns, our photojournalist team follows every step for you. This week, go to Grasse, in the south of France, to see the world’s most famous type of perfume, the organic centifolia rose.
A variety that combines with the other roses of the olfactory pyramid of the blockbuster Life is beautiful. For this memorial day, beautiful flowers. This limited edition – whose perfumes are signed by master perfumers Dominique Ropion and Anne Flipo – also contains in its composition the first organic centifolia roses from the Domaine de la Rose Lancôme. A garden of 4 hectares, a coconut grove of different types and varieties, a horticulture center that has 163 species of plants, 33 species of birds, 31 bats and 12 bats.
When going to see the rose, we mock the types of verbena, iris, jasmine or lavandin. Here, nature has returned its favor: organic food is produced there with ewes and lambs that come to “clean” the natural soil. The soil is rich, only manure is added to feed the plant and mulch to maintain moisture. Suffice it to say that fragrant plants thrive there, like this Rose Centifolia – also known as rose de mai – growing there. Now is the time to choose, at the right time. This year is going to be a big year! The volume is set.
1. Picking the rose of May
Almost 10,000 rose plants covering a total of 5 kilometers are waiting to be picked! Here, picking the rose is done in the morning, only in May, which is typical of this flower. The scent wafts over hundreds of meters, it’s magic. Roses should open, without losing their color. The method is precise, compact, fast and requires no tools. Place two fingers under the flower and one inside and slowly turn it half a turn, without pulling, to avoid damage to the rose flower. The pickers put the flowers into the bags of their aprons before transferring them into larger bags for the next stage.
2. The changing of the May rose
Also in Grasse, at IFF-LMR, the rose was transformed into a full-fledged perfume. There is no time to waste; Those who chose a few hours earlier arrived at the factory to be immediately loaded into the transporter. When the boxes are closed, they are filled with a solvent that washes the roses in order to attack them with perfume molecules… They are then filtered between two stainless steel plates and then go into a evaporator. As it boils, the solvent will dissolve, leaving only the concrete. This will then be converted into a solid through a liquid collector. The potato is heated and cooled to 0 ° degrees to separate the indivisible molecules and then filtered in order to obtain a complete perfume that has different aromatic notes that expand the olfactory pyramid.
3. The bottle of La Vie est Belle perfume
Direction St Quentin to the factory of Gauchy, specialized in perfumes, on 15,000 m2. After the first step of mixing the plants, the method should rest. The timing is hidden because it is specific to each composition. Then it’s time for the bottle. 40 products per minute leave the fully stocked packaging line. The robot picks up the plates of the empty bottles and places them on the buckets. A bottling system will ensure a proper bottle, then a label attached to the bottom. Filling is done at the highest level, less than possible. The line dedicated to La Vie est Belle runs 7 days a week and 24 hours a day with a good version every half hour.
4. After creating this memory book
Finally, we go to Aulnay-sous-bois in Seine Saint-Denis where the 100% recyclable glass bottle is “personalized”, decorated with wings made of recycled organza for its special edition Domaine de la Rose in the factory of Luxury. Because for this little print, leave the box and the plastic bag. The bottle is decorated for the event with an eco-designed Bio Cellulose box, which can be recycled, does not contain plastic and is left by hand. A masterpiece that is hard to resist!
Text Marie-Elise Cobut. Life is beautiful Domaine de la Rose edition, 30ml, €99*
Photographs: François Pompei