Fabrice Pellegrin and Christopher Sheldrake present the François Coty Prize

On Thursday, December 2, the 14th edition of the François Coty Prize was held in the heart of the beautiful Art Deco setting of the Hôtel Lutetia in Paris. An event, every year for one evening, that brings together the business based on the legacy of François Coty, a master craftsman and one of the founding fathers of modern perfumes.

The François Coty Award presents an artisanal perfume for his signature and creative work. It is important to remember that it is a true work of the mind and not of the consumer. The jury strives to identify and demonstrate integrity, mastery, originality and innovation. This award recognizes the author for his work in the contemporary olfactory landscape. The 2021 Jury is made up of famous perfumers, they are the previous winners of the prize: Jean Guichard (Givaudan), Sophie Labbé (Firmenich), Alberto Morillas (Firmenich), Dominique Ropion (IFF), Maurice Roucel ( Symrise), Émilie Coppermann (Symrise) and is directed by architect and designer Tristan Auer.

The 2021 François Coty Prize has been awarded to Fabrice Pellegrin. After a career that began at Mane in the 1990s, he joined Firmenich in 2008. Since 2013, Fabrice Pellegrin has also held the position of head of innovation and material development. nature in Grasse. It is the origin of the emblematic tools, among them the woman by Mugler (2010), Blackberry and Bay a Velvet Rose and Oud by Jo Malone (2012), The Girl of the Sky by Courtrèges (2015), preferred by Azzaro (2016), Appeal by Jean-Paul Gaultier (2017), On the water’s edge, On the grass, Bucolics of Provence of the Artisan Perfumer (2017). He has created many fragrances for Diptyque, such as Children’s Work (2005), Water Ivy (2006), Double Water (2010), or The rolls (2012).

Shyamala Maisondieu presented the award to Fabrice Pellegrin

The François Coty company also presents the prestigious award to a perfumer recognized by his peers for his contribution to wealth and the advancement of olfactory performance. This year, the jury wants to honor Christopher Sheldrake, perfumer, head of fragrance research and development at Chanel and the creator of most of Serge Lutens perfumes.

Véronique Coty, Maurice Roucel and Christopher Sheldrake

Both winners received the La Victoire trophy, a unique creation designed by René Lalique in 1928.

This move is an opportunity for Véronique Coty to celebrate 100 years ofEmerald, a major producer of the work of François Coty and a major producer of the new fragrance. A refreshing amber, released in the heart of the Roaring Twenties, when the Orient became an exciting and dreamy atmosphere.

Véronique Coty is also the president of the company La Cité des Parfums (named after the model factory built by François Coty in Suresnes), whose aim is to continue the olfactory work of the founder in of collections of perfumes inspired by its creators. Renewal (within limits) Spotturno 1921, from old formula books kept by Véronique Coty. It uses a composition from 1921, revised to meet current regulations. It was produced by PCW in Grasse, under the direction of Patrice Blaizot. Its precious glass bottle was designed by Tristan Auer and manufactured by the company Waltersperger. Celebrating another golden age of French perfumery and carrying on a legacy.

Bottle Spotturno 1921 © Amaury Laparra

Photo credit: © Laurent Zabulon

Yohan Cervi

Argumentative, expert in the history of modern perfumes and consultant in luxury brands, he founded the Maelstrom workshop in 2017. A collector of old perfumes, he specializes in former member of the Auparfum editorial team. He collaborated on the books Les Cent Onze Parfums you must smell before you die (Nez editions, 2017), La Fabuleuse Histoire de l’eau de Cologne (dir. Jean-Claude Ellena, Nez editions, 2019 ) and Parfums for men (Nez editions, 2020).

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