Song from Terre d’Hermès Eau Givrée 2022 ad

Hermès has opened a new chapter in history for its famous perfume, Terre d’Hermès Eau Givrée. The music for the commercial is an original production specially made for the film.

The new Terre d’Hermès Eau Givrée eau de parfum

For many years, the luxury brand Hermes we create the dream with its actions. Handbags, haute couture, jewelry, but also perfume, the brand is one of the spearheads of style that shines French beauty in the world. Its signature fragrances are no longer presented and are among the best sellers in the four corners of the world. Even a few weeks ago, Hermès took us on a dreamy journey with its perfume for women “Water of Wonders”, he is back today with an eau de parfum for men with icy tones “Terre d’Hermès ice water”. The combination between ice and earth creates a new story.

To design its new eau de parfum, Hermès drew inspiration from the elements: earth and snow. In a clever combination, the brand was able to imagine a virile scent, but with notes of sweetness. Mineral, sweet and savory, Terre d’Hermès Eau Givrée combines the freshness of citrus fruits with citron, with the subtlety of juniper berries and timur.

Terre d’Hermès Eau Givrée 2022 campaign

The Hermès campaign for Eau Givrée begins at the heart of fashion. In a snowy desert as far as the eye can see and the sky covered in clouds, we see a man moving slowly and steadily. He put his hands in the snow and found himself somewhere else on the right side. It is surrounded by mountains, in a canyon-like landscape, with red clay hills.

The groups follow each other, sometimes in the cold of the frozen desert, sometimes in the heat and dryness of the sandy desert. The man hit the ground and then took a handful of ice in his hands. Then the latter turned into red sand escaping between his fingers. The ad ends with an image of the new eau de parfum with a slogan: The temperature of the ice cream.

Who is the model for the Terre d’Hermès Eau Givrée campaign?

For the launch of its new eau de parfum, Hermès chose to trust again Wael Sersoub. The young man is the face of Terre d’Hermès from 2019. Waël Sersoub is a French actor and model. He rose to prominence playing the role of Paul in the comedy MILF in 2018. In the film, the handsome young man is dating a woman for two years. The film was not a success in France when it was released, but it was streamed on Netflix and became a hit in the United States. Waël Sersoub is seen in Sons of Philadelphia and Jérémie Guez’s thriller called “Kanun” in 2021.

On the modeling side, Waël Sersoub went for the biggest Haute-Couture houses. We see it on the catwalks during the shows of Dior or Givenchy. He is also the face of Hermès for its perfume Terre d’Hermès.

What is the song of the Terre d’Hermès Eau Givrée campaign?

To coincide with its new film for its perfume Terre d’Hermès Eau Givrée, the luxury brand commissioned the music in a private studio. Therefore, the music in the ad is an original work created specifically for the needs of the ad. Music is not for sale.

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