LVMH relies on fundamental principles to achieve a low carbon footprint

Origin Materials, an American company that specializes in creating materials with a zero or zero carbon footprint, and LVMH Beauty, the fragrance and cosmetics division of the world leader in luxury goods , joined a design team that to develop low carbon packaging for perfumes and beauty products.

It is PET with a negative carbon footprint

Through this initiative, LVMH Beauty seeks to gain PET (polyethylene terephthalate) with a negative carbon footprint for its aromatic and binding properties. To secure its supply, the French company signed a multi-year storage agreement with Origin Materials.

At LVMH, we are determined to have fossil-free products in our portfolio in the future. Origin’s bioplastics technologies play a key role in helping us achieve our sustainability goals without compromising on quality. said Claude Martinez, Director and CEO of LVMH Beauty.

New resources

Origin Materials has developed a technology to convert the carbon found in biomass into materials normally derived from fossil resources. ” PET is made with Origin technology do the same to petroleum-based PET, but with a very low carbon footprint because it is made from sustainable wood residues to capture carbon. “, explained the company in a press release.

Also, Origin Materials’ PET according to the new work rather than fossil-based PET, and in existing industries, it is the key to creating a sustainable economy.

Our mission is to enable the fastest transition to sustainable products that are perfectly aligned with LVMH’s environmental goals. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to provide high-quality product experiences to its customers. said Rich Riley, co-CEO of Origin Materials.

Earlier this year, Origin Materials announced the construction of its first material major PET manufacturer at a station in Geismar, Louisiana. The plant should produce about 1 million tons of dry wood residues per year as products for various markets. The plant should be operational by mid-2025.

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