Gisele Bündchen is the new face of Burberry, Gap x Balenciaga, sneakers with sea air… L’Impératif Madame

Back to what the editorial team was most excited to share this week.

Burberry wears Gisele Bundchen

Gisele Bündchen, star muse of the new Burberry campaign Print – Luigi and Iango

A new muse for a new monogram. After finding her way back to magazine covers, Brazilian tanned Gisele Bündchen is ready to take on the role of muse. Burberry enlists the supermodel for this ad featuring the British house’s new monogram called the “TB Summer Monogramm”. “I was very happy to see Riccardo Tisci after a long time and shooting with my friends Luigi and Iango is always a special moment,” he said. Conceived by Riccardo Tisci, who first created the famous pattern with the initials TB intertwined in 2018, the campaign features a monogram now decorated with camel, orange and the iconic tartan. Among the things that want to be decorated with it, one can count the Lola bag, glasses, bras or swimsuits. Gisele Bündchen, Burberry, a summer collection with a new brand… The producers have joined forces for success.

A collection that can be found in-store or online

Andam 2022: and the final seven…

Andam 2022: and the final seven… Hurry up

This year, seven labels have been selected, but only one will win the box for this great prize on June 30, a spring class for youth work. We tell you everything.

Plug in

The label, led by Lisi Herrebrugh and Rushemy Botter, is not his first attempt. The winner of the 2018 Hyères festival prize and former artistic directors of Nina Ricci, the Dutch duo has highlighted their tight, poetic and colorful menswear, with skill and spirit travel


He is the only French in this selection 2022. Thomas Monet, who works for Balmain, Yiquing Yin and Faith Connexion, founded his label in 2019, which he describes as happy, free and irreverent . An ultra-creative and cool team, as its name suggests.

Heliot Emil

Founded in 2017 by Danish brothers Julius and Victor Juul, this unisex label offers avant-garde, technical and functional streetwear. A large black and white dress plays the card of purity and future.

Lukhanyo Mdingi

The South African designer, who founded his men’s brand in Cape Town in 2015, received the Karl Lagerfeld award from the LVMH award in 2021. In the tradition of Thebe Magugu or Kenneth Ize, he transforms with the talent and innovation of South’s work. African or Burkinabé handicrafts.


Another duo, Christa Bösh and Cosima Gadient, who made their mark in 2016, in Berlin. Their cutting-edge style, based on the radical (and eco-responsible) use of materials, attracts Generation Z and American stars such as Dua Lipa and Beyoncé.

Peter Do

Of Vietnamese origin, Peter Do founded his brand in New York in 2018. Trained by Phoebe Philo at Celine, he has become one of the most respected American designers of the moment. by Zendaya for her new silhouettes. decorated with sharp lines.

Robert Wun

With his graphic designs, this Hong Kong-born designer writes a couture style of the future due to the changing nature. A graduate of the London College of Fashion, he founded his label in 2014 and introduced artists such as Céline Dion, Lady Gaga and Cardi B.

by Marion Dupuis.

See you on June 30 to find out the 2022 winner.

The second round of Gap x Balenciaga

Be prepared. The second part of the three-headed team called Yeezy Gap engineered by Balenciaga will be available this Friday at 3 pm The Instagram account @yeezymafia unveiled the eight models that made this capsule from the hoodie logo, in shirts with dropped shoulders, rain boots, tracksuits and hats. Black again features in a collection that celebrates culture and the underground movement. against nature. Just a touch of color: faded denim seen on Yeezy Gap x Balenciaga shirts. A collection inspired by the look of Kanye West when he appeared on the streets of New York or Berlin. We have the famous balaclava worn by the singer. The only question that remains unanswered: will we see these dark faces growing up on the streets of the capital?

Available online from 3 pm French time.

A garden called “Chanel”

Chanel’s “Jardins, Jardin” event. Hurry up

Building on the success of the last edition, Chanel is once again placing its greenhouses in the Tuileries during the Jardins, Jardin festival in Paris. This year, the brand gives pride of place to the camellia, Gabrielle Chanel’s favorite flower and the star ingredient of the house’s new “N°1” cosmetics line. Guided tours invite you to immerse yourself in Chanel’s open-air factory and 70 hectares of cultivated camellias in Gaujacq, in southwestern France. Through this immersive experience, we discover the different aspects of this flower, its history and its phytochemical properties. When you walk through the gardens and small greenhouses, the camellia can be seen in all its forms: in oil, water, wax or fruit skin. A bucolic walk that allows you to better understand the path of the local plant in our living room.

The event “Jardins, Jardin” by Chanel, from June 9 to 12, 2022 at the Jardin des Tuileries in Paris. Book online

Kujten goes with Claris Virot

The team Kujten x Claris Virot Hurry up

The title is about Mexico and its colors. Carole Benaroya and Stéphanie Eriksson, creators of the brand specialized in cashmere called Kujten, are meeting the rich leather expert of Claris Virot this season. Inspired by the country that dominates the Mayan ruins of Tulum, this capsule contains four items decorated with a fabric with a ethnic style that is created in this conversation. The wicker basket in two ways, the banana or the bag… Kujten and Claris Virto have thought up a collection for those who love walking on the beach, laughing at the summer markets, or lazing around Côte d’Azur. And those who love colors.

A company to be found on the internet

The sea leg

Eugène Riconneaus returns with a new project Hurry up

Working to reduce ocean pollution with a shoe belt, what if it’s possible? Eugène Riconneaus, the designer who worked with the concept store Colette or the most desirable streetwear brand of the moment, Supreme, seems to have a way to achieve this task. Eighteen months of research on skateboarding and fishing lines resulted in two sneaker models made from 78.5% marine debris. His new project, called ER, created two pairs of shoes from recycled fishing nets, seaweed and fish waste mixed with recycled leather waste, waste and with garbage. Timeless with the right amount of modern spirit, both teams are decorated with a new color, which can be seen on the foot. “If Anish Kapoor and Yves Klein can do their own color, I decided to do my own thing: I started with blue,” sings the designer. The volume is set!

Pre-order at ullule.comuntil June 18. The sneakers will be delivered in September 2022.

beautiful flower

Charlotte Chesnais invites florist Castor to her new store Hurry up

A new team will add to his arc. After inviting a group of Ukrainian designers, fashion designer Charlotte Chesnais calls on her favorite florist to take her Tripolar store. And I called… Louis Géraud Castor, the founder of the Castor house. A classic art dealer, this archeology and history legend is known for his classic and modern compositions. “His way of taking care of flowers to create natural portraits touches me. His work shows well the constant relationship between work and work that I take care of myself and it is a post in the history of my brand”, explained Nicolas Ghesquière first assistant from Le Mans. Louis Géraud envisioned a place inspired by an old merchant in Saint-Germain-des-Prés with a great spirit. “We’ll have lots of flowers for you,” he said. Perfect for next Mother’s Day.

A pop-up is open from May 23 to June 29 at 169 Boulevard Saint Germain in the 6th arrondissement in Paris.

The olfactory pop-up on the Croisette

If Cannes was a scent, it would be a combination of fresh citrus, glamor and sparkle. Perfumer Kilian Paris has opened two weeks of the Cannes Film Festival a pop-up in the heart of the Majestic Hotel to see his creations. The five olfactory families proposed by Kilian Hennessy, namely Les Citrus Frais, Les Fleurs Narcotiques, Les Bois Caves, Les Volutés de Fumées and Les Liqueurs, are presented at the heart of an ephemeral perfume box. If there is interest, a personal consultation with representatives is offered. His new perfume called Cologne will be presented during the festival. The Riviera has a breath of fresh citrus.

The ephemeral wall is open until May 28 from 10 am to 10 pm at the Hotel Majestic in Cannes.


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