Amyi offers an educational olfactory tour for Brazilian perfume lovers

Brazilians are very fond of perfume. Our country is the second world market in value and the first in volume, with the consumption of liters per citizen almost three times higher than that of France. However, we are not a reference in terms of innovation and consumers know little about olfactory tours, food and trends. We want to educate Brazilians about perfume “, explains Luciana Guidi.

An online site for learning about and choosing your perfume

For the customer, it’s really hard to choose a new perfume, and not only in the case of online sales. ” Who hasn’t regretted their purchase when they realized the scent had changed half an hour after trying it on at the store? Because there is no time to understand the development of the smell. The top notes fade quickly and the fragrance that stays with us for the rest of the day is not the fragrance that was intended at the time of purchase. “says Larissa Mota.

To make this choice easy, the two founders did it an online support and education platform. The first step: the customer answers a question about his interests, his profile and his personality. Based on these answers then the genius decided to have a display box composed of 7 ml small items.dab sticks and online access for a tutorial session and help choosing your perfume.

The rest is done once the samples are received and tested by the customer. He then links to the site where he is given information about the spices he likes, videos of the spices explaining the selection of ingredients. For ease of understanding, Amyi perfumes are associated with colors, shapes, sounds and memories. ” We help customers find the fragrances and fragrances they like and don’t like. “, explains Luciana Guidi. Once the perfume is selected, it is sent to your home in a 100 ml bottle.

We are not only looking for innovation in the way of selecting and selling perfumes in Brazil, but also to change the market itself. This is just the beginning. We will continue to help Brazilians learn more about perfume so that we can create truly personalized perfumes for each of our customers, with the help of wisdom work. », encourages Luciana Guidi.

Promoting Brazilian perfume

Perfumes are made in complete freedom by Brazilian spices major international houses, such as Givaudan, Takasago or Symrise. ” We strongly believe in the potential of Brazilian perfumes “said the co-founder of Amyi.” There are few spices in the world, but 20% of them are in Brazil. We want to give exposure to these great artists and make Brazilian perfume a world reference in terms of styles. “, he added.

Amyi perfumes are gender neutral, vegan, and made with exotic ingredients in Brazil, such as Egyptian Jasmine Absolute, Aged Oud Wood, Rhubarb, and Black Iris.

Change information in the store?

Brazil’s DNVB raised about 400,000 reais from private investors for its launch in 2019. In 2020, it has a new investment of 1 million reais, so that it can expand its product line.

Based on a 100% online model, which has been successful so far, the brand hopes to meet new customers by opening a store in São Paulo. ” We believe in changing marketing methods to reach more people, but we will only do this process if we manage to change Amyi’s educational and emotional thinking to a physical sale. . We are no ordinary perfumer concludes Luciana Guidi.

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