In terms of beauty, jewels are at the top of the pyramid: you have to have the style of a king to allow yourself, without emotional restraint, a precious trinket whose price between 5 and 7 or 8 points… The presentation of new collections, between the beginning of June and July 7, does not leave the impression that the sector intends to return to the world. On the contrary. After holding, beautiful prances. Despite the war in Ukraine “may help the business in the short term”agreed, at the beginning of March, i Bloomberg, Jean-Christophe Babin, CEO of Bulgari: Russian rich people know that gold is a luxury. “safe investment” in times of trouble…
Every home plays a major role in attracting buyers. Brands need to match the beautiful stones and decisive designs, by increasing themselves. In March, the company found that the leader, Cartier (Richemont), had attacked its competitor, Tiffany & Co. (LVMH), in the United States, accusing him of recruiting a young studio employee in the jewelry department, and refusing to “the anxious culture of taking competitive advantage”.
He is not alone. To catch the eye, some brands offer campaigns with the muses of the seventh image (Cate Blanchett for Vuitton, Jessica Chastain for Gucci, Golshifteh Farahani for Cartier…). “In jewelry, the pieces should be enough on their own, but it is a piece that is valued when accompanied by content that enhances it”, recalls Nicolas Bos, President of Van Cleef & Arpels. In June, Cartier, Dior, Vuitton or Gucci brought hundreds of guests (customers, celebrities and some journalists) to different cities in Europe to present their jewels. Five-way trips, fine dining washed down with champagne, amassing collections, a polished history… It should shine.
So, Cartier is doing great things in Madrid. The behemoth must defend its position as number one and give a master’s contribution to a very successful collection where the words of the cuts are different, and each stone is represented (with a green diamond very much). We open an iguana necklace in hexagon-cut emeralds or a sand snake necklace in diamonds and petrified wood; jewelry featuring a water lily in chalcedony and rubelites or exotic fruits in tourmalines and garnets; The skin of the pig is represented by the onyx dots set in the glass stone… But also the pieces are inspired by American flowers, kimono belts or Chinese knots. The specter goes exotic elsewhere. “I don’t really like the implications of this statementrejected Pierre Rainero, the leader of style, image and heritage of Cartier. In my opinion, the collection is more about uncovering all kinds of beauty, familiar or not, like the office of discovery. What unites these pieces is an attention to detail, and a smooth transition between the figurative and the abstract. »
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